100 seconds with Dario
November

“Evviva!”
I’m Dario Colloi
from COLLOI PLUS

The November’s 100 seconds are about the event designed for the new product launch.

In particular, I want to feature the preview of a new product line, organized by the Colloi Plus team for a cosmetics company.

The guest list focused on beauty journalists, so that the press and media to get an early look at the collection and generate interest and curiosity among and consumers.

The event took place in an exclusive-use location, specially set up with custom displays created for the new beauty line.
After the official presentation, and to make the preview even more exclusive, the program continued with a standing welcome with of finger food by resident Michelin-starred chefs.

This was followed by a seated lunch in the adjacent restaurant room, where every detail – setup, table setting, centerpiece, menu, and overall styling – was carefully designed to reflect the identity of the new line. Even the courses themselves were developed by the Michelin-starred chefs wit along concept that drew parallels and analogies to the new products.

As a gift, guests received not only exclusive product samples but also a special surprise from the chefs: their signature panettone, packaged in a personalized gift box, just in time for the festive season.

The company introduced its new products to the press in an atmosphere of conviviality and food experience, making this launch highly appreciated by all attending guests.

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See you soon, and… enjoy your event!