100 seconds with Dario
March

“Evviva!”
I’m Dario Colloi
from COLLOI PLUS

These 100 seconds to share with you a type of event suitable for any month of the year, including this month of March.

A partner asked us to design and plan a replicable activity to boost sales.
This partner had launched a food product in the mass retail market during the first two months of the year.

March turned out to be the perfect time to promote the product, which was now available at many stores.
Since the product requires cooking, the COLLOI PLUS team first conducted a feasibility analysis to ensure compliance with all regulations and safety standards.

Next, we created a replicable format.
A functional, compact and easily transportable cooking station;
a chef carefully selected to match the product and its positioning, both featuring customized branding;
and a skilled speaker who engaged with both the chef and potential customers.

Coordinated communication with the store was crucial, ensuring that customers were informed about the activity throughout the preceding week.

The impact was immediate.
The engaging atmosphere, combined with the product’s quality, sparked customer interest and purchase intent.
As a result, sales significantly increased in the stores where the activity was carried out.

Please follow us on colloi.com
and on COLLOI PLUS social channels Facebook, Instagram e LinkedIn,
See you soon, and… enjoy your event!