100 seconds with Dario
October

“Evviva!”
I’m Dario Colloi
from COLLOI PLUS

In these 100 seconds, I’m regarding about the event dedicated to a target audience defined as prospective clients.

By prospective clients, I mean people who might be interested in a specific product or service, and therefore become valuable to engage with through a dedicated event.
Ideally, such an initiative could take place in October, as a way to establish a first contact and start building a relationship.

A new winery, eager to gain visibility and connect with potential customers, asked to the Colloi Plus team for support.

The project involved a kermesse of many events, each for a different target group.
One of these events was designed around the idea, “Let’s start with our neighbors and become part of the local community,” and was aimed at the local HoReCa stakeholder.
Various aspects contributed to generating interest: first, the winery itself, brand-new with modern architectural charm yet perfectly integrated into the landscape; the appeal of its product, which discovered and appreciated native grape varieties; the theme of the event, which focused on training thanks to the engagement of opinion leaders from the hospitality and restaurant sector.

This event attracted strong interest from many prospects, who, thanks to commercial follow-up actions, became clients and the first ambassadors of the new winery in the area.

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See you soon, and… enjoy your event!